Beauty & skincare
UGC videos that sell beauty products
Routines, texture shots, GRWM and honest reviews: ad-ready videos told by real people. We know the category, its claims rules and what makes beauty shoppers buy.
Beauty brands we've worked with
From skincare to aromatherapy, we know the category from the inside.
Why UGC works so well in beauty
In beauty, trust is everything
People buying skincare look for someone else's experience first. A real person talking about a product on their own skin builds trust a studio shoot can't.
Showing results sells
Routines, texture shots and before-and-after style storytelling are beauty's highest-converting formats, and they're all native to UGC.
Claims kept compliant
Beauty claims are sensitive under UK advertising rules. We brief creators to say "this is how it felt on my skin", never "it cures", so content is persuasive and safe.
Variety for ad testing
Different skin types, ages and angles for the same product, so your ad account can let the data pick the winning creative.
UGC formats for beauty brands
Each format answers a different objection on the way to purchase.
Skincare routine
Your product inside a real morning or evening routine, used naturally.
Before & after style
An honest account of results from regular use: beauty's most powerful sales format.
Texture & swatch
How a serum flows, how a cream absorbs, how colour glides on. Close-ups build confidence.
GRWM
Your product as a natural part of a get-ready-with-me, one of the most-watched formats on TikTok.
Unboxing & first impressions
The classic launch format that sparks curiosity and discovery.
Ingredient explainers
Niacinamide, retinol, SPF: actives explained in a customer's own words for savvy shoppers.
Ad-ready video in four steps
Brief & goals
We talk through your product, audience and ad goals, and agree the scripts together.
Creator matching
We pick creators whose skin type, age and style suit your brand, for your approval.
Shoot & revisions
Videos are filmed, quality-checked and sent for approval with revision rounds included.
Ad-ready delivery
Vertical, edited and licensed, ready to launch in your ads.
Let's plan beauty content for your brand
Fill in the two-minute form and we'll come back with a quote for your product, usually within one working day.