UGC guides for UK brands
Plain-English guides to planning, briefing and running user-generated content, from the team that produces it every day.
What is UGC? A practical guide for UK brands
User-generated content explained: what it is, why it outperforms polished ads on social, the formats that work and how to get started.
Read guide →UGC vs influencer marketing: which does your brand need?
They sound similar but solve different problems. Here's how commissioned UGC and influencer marketing differ, and when to use each.
Read guide →How to brief UGC creators (with a template)
A good brief is the difference between usable videos and reshoots. Here's what to include, plus a template you can copy.
Read guide →UGC usage rights explained: a guide for UK brands
Who owns a UGC video, what a usage licence should cover, and how whitelisting and Spark Ads fit in.
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